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About

NEW LINEAGE IS AN URBAN CLOTHING BRAND THAT HAS ITS CORE VALUES ROOTED IN CHRISTIANITY. IT IS A BRAND THAT ACKNOWLEDGES THE WORLD'S NEED OF GOD'S LOVE IN THE WORLD. OUR MISSION IS TO CREATE A BRAND THAT PEOPLE CAN IDENTIFY THEMSELVES WITH AND THAT WILL ENRICH PEOPLE'S LIVES WITH A POSITIVE INFLUENCE AND TRENDY STYLE. IN TODAY'S MESSY AND HATE-TORN WORLD, WE WANT TO BE AN EXAMPLE THAT THERE IS A BETTER WAY TO LIVE LIFE WITH JESUS AS OUR FOCUS. WE WANT TO EMPOWER OTHERS IN ALL AREAS OF THEIR LIVES THROUGH THE WORD AND CONTRIBUTE TO GOD'S MISSION OF REVIVAL IN THE WORLD.

OUR LIFETIME COMMITMENT IS TO SPREAD THE GOOD NEWS, LOVE, AND FREE PEOPLE FROM THEIR OWN INSECURITIES, STRUGGLES AND WEAKNESSES THROUGH CHRIST. WE WANT TO BE AT THE FOREFRONT AND PROTECT OTHERS FROM BROKEN INFLUENCES THAT THIS WORLD IS SO LITTERED WITH. WE'RE A COUNTER-CULTURE MOVEMENT AND ENCOURAGE A KINGDOM MINDSET AND A KINGDOM LIFESTYLE. WE STRIVE TO SEE A CHANGE IN THIS WORLD BEYOND OUR REACH. WE RECOGNIZE THE MANY PEOPLE WHO SERVE THE PURPOSE OF A HEALTHIER, LOVE-FILLED AND UNITED WORLD WITH CHRIST. THUS, 10% OF EACH SALE WILL GO DIRECTLY TO LOCAL AND WORLDWIDE MINISTRIES, MISSIONARIES, CHARITIES AND ORGANIZATIONS THAT DEVOTE THEMSELVES TO GLOBAL CHANGE AND TACKLING OUR WORLD'S GREATEST CHALLENGES SUCH AS DISEASE, POVERTY AND YOUTH WELLNESS.