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About

NEW LINEAGE IS AN URBAN CLOTHING BRAND AND MINISTRY FROM LOS ANGELES, CALIFORNIA THAT HAS ITS CORE VALUES ROOTED IN CHRISTIANITY. IT IS A BRAND THAT ACKNOWLEDGES THE WORLD'S NEED OF GOD'S LOVE. OUR MISSION IS TO PROVIDE PEOPLE WITH AN ENCOUNTER WITH CHRIST THROUGH MINISTRY AND FASHION BY CREATING A BRAND THAT PEOPLE CAN IDENTIFY THEMSELVES WITH. A BRAND THAT WILL ENRICH PEOPLE'S LIVES WITH A POSITIVE INFLUENCE AND TRENDY STYLE. IN TODAY'S MESSY AND HATE-TORN WORLD, WE WANT TO SHOW THE YOUTH THAT THERE IS A BETTER WAY TO LIVE LIFE WITH JESUS ON OUR SIDE. WE WANT TO EMPOWER PEOPLE IN ALL AREAS OF THEIR LIVES THROUGH THE WORD AND CONTRIBUTE TO THE GOD'S MISSION OF REVIVAL IN THE WORLD.

OUR LIFETIME COMMITMENT IS TO SPREAD THE GOOD NEWS, LOVE, AND FREE PEOPLE FROM THEIR OWN INSECURITIES, STRUGGLES, AND WEAKNESSES. WE WANT TO BE AT THE FOREFRONT AND PROTECT THE YOUTH FROM BROKEN INFLUENCES THAT THIS WORLD IS SO LITTERED WITH. WE'RE A COUNTERCULTURE MOVEMENT AND ENCOURAGE A KINGDOM MINDSET AND A KINGDOM LIFESTYLE.

WE STRIVE TO SEE A CHANGE IN THIS WORLD BEYOND OUR REACH. WE RECOGNIZE THE MANY PEOPLE WHO SERVE THE PURPOSE OF A HEALTHIER, LOVE-FILLED AND UNITED WORLD WITH CHRIST. THUS, 10% OF EACH SALE WILL GO DIRECTLY TO LOCAL AND WORLDWIDE MINISTRIES, MISSIONARIES, CHARITIES AND ORGANIZATIONS THAT DEVOTE THEMSELVES TO MAKING A DIFFERENCE IN OTHER'S LIVES AND TACKLING OUR WORLD'S GREATEST CHALLENGES SUCH AS DISEASE, POVERTY AND YOUTH WELLNESS.